Companies Are Pulling This Word Off Their Labels Because Younger People Don’t Like It See it below!

As the body positivity movement gains momentum, soda companies are adjusting their marketing strategies to appeal to younger consumers who reject traditional “diet culture.” Brands like Canada Dry, 7Up, and A&W are replacing the term diet with zero sugar on their products, aiming to shed negative associations with restrictive eating.

“Younger people just don’t like the word ‘diet,’” said Greg Lyons, Chief Marketing Officer at PepsiCo Beverages North America, in a statement to CNN. Pepsi, which rebranded Pepsi Max to Pepsi Zero Sugar years ago, has embraced this shift, recognizing that Gen Z prioritizes choice over guilt-driven dieting.

Other brands are following suit—Canada Dry is rebranding Diet Ginger Ale as Ginger Zero, while A&W has fully transitioned to zero sugar labeling. “Zero Sugar Diet Ginger Ale is a clear example of how we are giving people choices and helping them find what works for them,” said A&W Brand President Susan Senecal.

This shift highlights how companies are adapting to cultural changes, ensuring their products remain appealing to a generation that values inclusivity and self-acceptance over traditional diet messaging.